Infrastructure solutions provider Panduit has extended its strategic partnership with Trident Technology Services to support growing sales opportunities in the company’s three key market sectors of data centre, enterprise and industrial automation, across the Middle East and Africa (MEA) region. The relationship with Trident as its strategic sales and marketing representative supporting Panduit’s regional footprint and sales structure, is a key development in the company’s MEA strategy. This partnership will ensure more resources for the company’s customer engagement and regional support which will target increased visibility of Panduit’s world leading infrastructure technology solutions across MEA.
Panduit’s channel strategy is to expand its capabilities by concentrating more corporate resources in UAE and Qatar while targeting expansion through Trident in other key MEA countries. This then provides Panduit with increased focus on Saudi Arabia, Kuwait, Oman, Iraq, Levant, Pakistan, Egypt, Algeria, Kenya, South Africa and Nigeria through the expertise of Trident. These key countries offer massive infrastructure opportunities as the region continues to transition to digitalisation.
Ralph Lolies, senior vice president and managing director, Panduit EMEA, said, “Trident Technology Services offers extensive regional expertise, as well as highly trained technical, sales and marketing personnel, with experience of Panduit infrastructure solutions. This partnership is a key phase in our continuing strategy to become a leading infrastructure provider in the MEA region. It is essential for Panduit to partner with an organisation that understands the local markets’ requirements and is positioned to offer a highly responsive professional service to our growing customer base.”
Bassel Al Halabi, managing director, Trident Technology Services, said, “In what is a competitive market, we are already successful in positioning Panduit solutions and supporting projects in public sector, oil and gas, banking, education, healthcare, security and military sectors. We are very proud to be chosen and supported by Panduit to represent and support their business across the Middle East and Africa. The extensive industry-leading cabling, cabinet and rack solutions for data centres, enterprise and factory floor are the backbone of creating highly efficient customer environments, from a global single source, that guarantees industry standards, high quality and cost effectiveness.”