Opinion

Will your business survive the upswing?

The fact that leading economists and business leaders around the world have declared an end to the recession is great news. However, even though nobody is talking about a ‘V-shaped recovery’ or quick upswing, the Forbes study of 200 large companies cited in the article showed that leading executives believe the level of cost cutting undertaken will severely restrict their future growth prospects.

 

As I posted a few weeks ago, short-term business thinking has done enormous damage – and unfortunately this thinking carried through the recession with companies cutting costs as hard and fast as they could with little thought for the future.

 

While I don’t have the statistics to hand that the Forbes study has, my own observations indicate that perhaps the report is conservative: it showed 22% of executives believing their recruiting/retention policies were not aligned with their strategic goals, while a quarter indicated their training and development programmes were similarly misaligned.

 

My observations indicate this figure to be significantly higher – here in the Middle East, training and recruitment all but ground to a complete halt for the first three quarters of 2009, right at the time when forward-looking companies should have been up-skilling and upgrading their staff.

 

This really points to the core of the issue – the study showing that nearly all (93%) companies had updated their strategies and priorities to address the slowdown, but only 51% admitted to having a plan in place to guide strategy once the economy turns. Granted, the almost all rest said they were working on a plan, but is it not too late?

 

Certainly it seems that companies around the globe have missed great opportunities to position themselves strongly for the upturn and this is sure to lead to many failures as those that have done so take new leadership positions – as has been the case following every previous recession. The difference this time being, of course, that the recession was far deeper than any we’ve seen in a couple of generations, so the post-recession fall-out is likely to be worse, too.

 

Perhaps some companies can still save themselves by moving quickly to position for the upswing – taking on top-performing staff, embarking on aggressive training and taking advantage of the opportunities for mergers and acquisitions – but they can’t afford to wait any longer. Investors, too, are likely to severely punish those companies they see as being unprepared for the upswing.

 

The question now is whether your company will be one of the new leaders or will fail to survive?

 

About the author: Guy Whitcroft, Director and Principal Consultant with CapitalSteps, is a seasoned senior technology executive with more than 30 years of experience across all areas of the IT market. Prior to joining CapitalSteps, Whitcroft was Group COO of Aptec Holdings, a leading Middle-East distribution group and spent some 15 years before that with Southern Africa’s largest and most successful distribution group, MB Technologies. Whitcroft can be reached at gwhitcroft@gmail.com

 

An article I saw recently on SmartPlanet.com confirmed what I?ve been feeling for some time: businesses have over-done the cost-cutting and are poorly placed for the economic upswing.

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