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Labourers enjoy electronic items as part of Eros Group’s ‘Pass it on’ campaign

Eros Group, distributors of world renowned brands along with ‘Take My Junk’ and Dubai British School (DBS) today distributed reusable electronics and gadgets to the labourers at a labour camp in Greens, as part of the Eros Group’s ‘Pass it on’ initiative.

The ‘Pass it on’ campaign was kick started in DBS on 13 June 2012 with a forum for students, parents, visitors and teachers to tackle the e-waste problem in the UAE.

Through the forum, the students were encouraged to make a commitment to pass on their unwanted electronics products to the labourers in the UAE who could have better use for them. During the one month long campaign at DBS, Eros group organised various sessions for the students and their parents to create awareness on the benefits of electronic ‘reduce, reuse and recycle’.

The awareness campaign which is in its third year now, is in conjunction with ‘Take My Junk’ and aims at reducing electronic waste through extending the life cycle of electronic products by giving them away to those less fortunate. ‘Pass it on’ drop boxes were placed in DBS where students had put their unwanted electronic items. The students collected items ranging from mobile phones, air purifiers, music systems, cd and dvd players, mixers and blenders which was much appreciated by the labourers.

The team from ‘Take My Junk’ then collected the items from the school and distributed it to the labourers at a labour camp in Greens with the help of volunteers from DBS’s students, teachers and members of the Eros Group.

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