Polycom launches business media phone

Polycom has redefined desktop communications with the introduction of its first business media phone, the Polycom VVX 1500. The VVX 1500 is the first device of its kind – a business media phone that combines a personal video conferencing system with a fully featured voice over IP (VoIP) telephone with Polycom HD Voice™ and an open application programming interface (API) and microbrowser for real-time delivery of personalised web content as well as integration with key business applications. All of these features are seamlessly integrated with an intuitive colour touch-screen interface to enhance personal productivity, simplify multimedia communications, improve team collaboration, and reduce travel costs.

“We anticipate that within five years, nearly 10 million business media phones will be shipped worldwide, generating more than U.S. $3 billion in annual revenue. They are a key to the future of the IP PBX business,” commented Keith Nissen, principal analyst at In-Stat. “With its rich heritage in voice and visual communications and content sharing, Polycom is well positioned to be a leader in this new world of communications. The company's VVX 1500 is the first business media phone that enables customers to work more efficiently and effectively than ever before by tying together voice and visual communication with critical business processes.”

BroadSoft, a leading provider of VoIP applications and a long-standing partner of Polycom, has been integral in bringing the VVX 1500 to market. “There is growing demand from our service providers and customers to help them configure video within our BroadWorks call control platform,” said Mike Tessler, CEO of BroadSoft. “We have a long history of teaming with Polycom to deliver high quality hosted VoIP solutions, and the VVX 1500 is especially compelling because it goes far beyond the functionality of a traditional video phone by combining rich telephony, business-class video and an applications platform that is all deeply integrated with the BroadWorks platform, and it is extremely easy–to-use.”

Initiate voice and video calls with the simple touch of the screen

By combining voice and video into a single personal device with an intuitive touch-screen interface, the VVX 1500 simplifies communications while delivering a truly collaborative experience. With a large colour LCD display and Polycom HD Voice technology, the VVX 1500 enables high-resolution, face-to-face collaboration without requiring travel, delivering a compelling return on investment.

Companies can reduce their carbon footprint and become more environmentally responsible by using Polycom's voice and visual communication solutions and allowing their geographically dispersed workforce to meet virtually – anytime and from anywhere. In addition to the inherently green nature of video conferencing, the VVX 1500 was specifically designed for lower power consumption, using power over Ethernet (PoE), and requires less than half the power of similar competing products such as traditional video phones. The device's smart-motion technology enables the screen to go into power-save mode when no one is in the office.

The VVX 1500 features an open API and microbrowser that enable third-party application developers to integrate VVX 1500 with business applications such as unified communications, customer relationship management (CRM), and appointment management systems. The always-on, touch-screen user interface of the VVX 1500 includes a menu screen on which developers can place icons for users to locate and start their applications.

The VVX 1500 comes bundled with several applications including the Polycom Productivity Suite, which enables users to initiate and control audio conference calls right from the device's screen as well as record calls locally using a flash drive in the phone's USB port. The VVX 1500 also features a free web service called My Info Portal through which customers can select to receive content such as local weather reports and other personalised information on the screen when the device is not in a voice or video call.

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