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Vodafone Egypt intros personalised mobile services

Subscribers of Vodafone Egypt, the country’s largest telecom operator, will soon enjoy a host of customized services. The operator is upgrading its subscriber data management system built on the One-NDS platform provided by Nokia Siemens Networks. This will enable Vodafone Egypt to speed up the process of launching new, targeted services.

“With a fast growing emerging market, characterised by increased uptake of smartphones and tablets, subscribers are looking for more, highly personalised services,” said Tony Dolton, chief technical officer, Vodafone Egypt. “Staying competitive demands introduction of new features and services at a faster pace. With its simplified architecture and high resilience, Nokia Siemens Networks’ One-NDS platform will enable us to do just that.”

“Vodafone Egypt understands the importance of investing in technology and solutions to improve network quality and enhance customer experience. This implementation will provide the base for a more efficient and flexible management of subscriber data,” added Sharaf El-Din Mohamed, head of the Vodafone Egypt customer team at Nokia Siemens Networks. “This project is a huge step forward for Vodafone Egypt to be able to analyze current market segments, while improving subscriber loyalty.”

Nokia Siemens Networks is upgrading its comprehensive subscriber data management solution, including the One-NDS platform, and providing its Home Location Register (HLR), and Mobile Number Portability (MNP). The One-NDS platform unifies fragmented data into a single repository and is more efficient than having multiple databases for different front-end applications such as HLR and MNP. The solution makes it easier to create and launch new services, and enhances Vodafone’s operations and processes, leading to a faster and higher return on investment.

Nokia Siemens Networks’ NetAct network management system will enable effective monitoring, management and optimization of Vodafone Egypt’s network. Under the contract, the company is providing consulting and care services that include hardware and software maintenance and competence development. Nokia Siemens Networks is also responsible for the entire project management.

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