Greg Joswiak, a Senior Apple Executive, has reportedly criticised the EU for clamping down on the company’s approach to providing product and services, a stance which resulted in it being one of the first fined under the bloc’s Digital Markets Act (DMA).
The SVP of Apple’s worldwide marketing used the retail launch of its latest products to launch the assault on regulator the European Commission (EC), BBC News and The Irish Independent reported.
BBC News reported Joswiak said the EC’s stance is dangerous. He apparently reiterated Apple’s long-held arguments any clampdown on its processes would harm consumers by hampering innovation and lessening security.
Apple was fined €570 million in April after the EC deemed its walled garden approach breaches elements of the DMA and has butted heads with the authority in various related areas for some time.
The Irish Independent explained the executive discussed the situation during a briefing in Apple’s home US state of California, with a recent block on a live translation feature included with its latest-generation AirPods apparently stirring up tensions.
BBC News stated the EC rejected an Apple call to drop an interoperability requirement relating to iPhones on 19 September, the same day its latest products went on sale in many countries.
Source: Mobile World Live
Image Credit: Apple
