Abu Dhabi Islamic Bank (ADIB), a leading financial institution, has appointed Serhat Yildirim as its new Chief Digital Officer.
According to ADIB, the move is part of the its continuous efforts to accelerate its digital transformation strategy and enhance customers’ experience.
Yildirim joins ADIB from Finansbank, one of the largest banks in Turkey, where he was responsible for leading a revolutionary digital payment system project. Prior to that, he was managing Akbank Direct, Turkey’s fastest growing digital banking platform, with a key responsibility of managing and developing Akbank’s self-service channels which included ATM, Internet and mobile platforms. He also spent more than a decade with Finansbank looking after channel development, customer acquisition and digital. He has extensive knowledge in technology, innovation and financial services.
As Chief Digital Officer, Yildirim is tasked to drive the bank’s digital and innovation agenda across its key markets. Working with internal stakeholders and external partners, he will lead ADIB Digital transformation strategy and further strengthen ADIB’s digital suite of products and services across retail, corporate customers and business banking.
“ADIB has been at the forefront of digital banking in recent years,” said Yildirim. “The bank is widely recognised for developing an award-winning portfolio of online and mobile banking products, and for successfully integrated technology into its branch network through ADIB Express. I look forward to working with the team to build on this core strength, and to bring innovative and pioneering solutions which can improve the banking experience of ADIB’s 1 million customers.”
ADIB has seen rapid growth in the use of digital channels by its customers, with over 2 million mobile transactions initiated via the ADIB mobile banking app. As part of its digital innovation strategy, the bank has also recently revamped its internet and mobile banking platforms to enable customers to conduct their online banking in a simpler and more intuitive manner across all devices.