Building effective channels in emerging markets

Lenovo has made successful inroads across various regions within emerging markets, to emerge victorious in these markets.
Its secret lies in a clear knowledge of its markets and the strong relationships it has with its partners. As an extension of the organisation, Lenovo’s channel relationships are defined with shared strategies, joint planning, mutual trust, accountability, and above all, clear definition of the culture between brands and channels.

Money matters

One of the key challenges faced by resellers and IT start ups is the low credit availability and limited financing …

GET TAHAWULTECH.COM IN YOUR INBOX

The free newsletter covering the top industry headlines