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Allied Telesis teams up with SCD for partner roadshows

Allied Telesis has teamed up with its authorised distributor, Specialist Computer Distribution (SCD) to conduct a series of roadshows for its channel partners, starting August 19th, 2014. The countries that are covered for the roadshow are Qatar, Oman, UAE, Saudi Arabia, Kuwait, Bahrain and Pakistan.

“Over the years we have witnessed remarkable growth and today demand from large enterprises, big organisations, and government is growing at a great pace. This has led us to be the leaders in certain segment such as IP video surveillance across the region. To manage this growth effectively, we have been rapidly expanding our reach and these roadshows intend to further enhance our channel base,” said Sabbahuddin Khan, Regional Manager, Allied Telesis Middle East.

The agenda for the roadshow includes presenting a global and regional overview of the company. “We will also be highlighting our end-to-end Ethernet solutions for the enterprise,” Khan said. “During the event, we will be introducing our channel engagement programme and unveil our unique initiative ‘Not for Resale’. We are confident that this initiative will open up several new opportunities for our channel partners. These roadshows will be followed by technical training and certification workshops for partners in their respective countries.”

With brands such as IBM, Allied Telesis, IGEL Thin Clients, and Scale Computing in its portfolio, the distribution company is part of the multi-billion dollar Rigby Group with interests in several business disciplines.

Imtiaz Ghani, General Manager, Specialist Computer Distribution, said, “We are excited about these roadshows and with our initial interaction with our partners we are expecting large attendance at all the 9 locations in 7 countries. Channels partners are keen to lap up this opportunity that will enable them to move forward in right direction while dealing with end users. With Allied Telesis we share the same philosophy to enable and empower a channel that enhances the confidence and capabilities of our partners.”

“These roadshows are also part of the overall strategy to empower our channel partners with market information, technology trends, product knowledge, skills-sets, and customer requirements that would enable them to be ready to fulfill the growing demand for Allied Telesis in the market. We believe in hand holding our partners in the initial stage and the main aim of these roadshows is to lay a path for the success of our channel,” said Khan.


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