Redington Gulf to distribute Nexans products in East Africa

Nexans this week announced that it had signed a distribution agreement with Redington Gulf that will see the value-added distributor offering Nexans’ full range of structured cabling solutions through its channel network in East Africa.

Tarek Helmy, Regional Director for the Gulf, Middle East and Africa, Nexans, said that East Africa was an important market for the vendor, and that Redington Gulf would help it to make a big push into the region.

“With so much development taking place, there is big demand for the IT LAN infrastructure,” he said. “We have been looking for a reputed and experienced value-added distributor with a strong local reseller network to help us fuel our growth and increase our market share in the region.

“Redington, with its extensive experience, market knowledge and strong technical expertise, was our partner of choice.”

Helmy added that the partnership also demonstrated Nexans’ commitment to its existing customer base in East Africa.

There is increasing demand in East Africa for Nexans’ solutions. In the field of LAN cabling systems, the vendor offers a range of products and value-added services, which provide improved reliability and reduces cost of ownership for network managers.

Nexans also specialises in LANsense Intelligent Infrastructure Management (IIM) products, including environmental monitoring and access control devices.

For Redington, the partnership means that the distributor will be able to offer solutions that complement an already strong portfolio to its channel base in East Africa.

“We are looking forward to the opportunity for presenting cabling solutions from Nexans to our channel in East Africa,” said Ramkumar B., Senior Vice-President, Redington Gulf, Value Division.

“Nexans will complement our existing offerings within networking, servers, storage and convergence in East Africa. Redington Value will run awareness campaigns for Nexans in East Africa and also conduct enablement programmes across East Africa to build the channel for Nexas.”

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