Value-added distributor Shifra has completed a Middle Eastern roadshow with partner-vendors Proofpoint, Centrify and Stonesoft, the firm announced on Saturday.
The roadshow, dubbed ‘Protect and Probe Advanced Targeted Attacks’, visited Kuwait, Doha and Dubai in order to showcase the latest technologies and product releases, as well as provide technical and networking sessions.
Shifra said the idea was to highlight the solutions to better equip companies with robust protection from increasingly sophisticated cyber attacks, and to address the security challenges faced by most companies in their IT infrastructures.
“The roadshow we organised with our vendors proved to be highly successful, not only in terms of the number of participants, but the initiative to reach out to partners and customers and impart the information that will help them address the challenges and demands of the market today,” say Ahmed El Khatib, Managing Partner, Shifra.
“Through these events, we hope to reassure our vendors, partners and customers that Shifra will always be at the forefront in delivering the IT security needs of the channel,” he added.
According to Gartner, IT spending in the Middle East will reach $192.9 billion in 2013, marking a 5.5-percent increase from 2012. The region’s software spending is forecast to grow by 7.1 percent over 2012 this year, and will be driven by several factors – particularly security, said Shifra.
El Khatib believes that companies will spend plenty of cash in order to enhance their IT security infrastructure, as it becomes more critical to the reliable flow of the business.