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SNB ME shares three-point growth strategies

SNB Middle East is planning to enter 2018 with a three-pronged approach – expand into new territories, introduce new technologies and strengthen its core surveillance business even further.

Over the course of this year, the value-added distributor has opened offices in Egypt and Pakistan. Apart from these new territories, the Dubai-based firm has offices in Qatar and Saudi Arabia.

Faisal Qureshi, regional director, SNB Middle East, says, “We are a surveillance distribution focused company. Our core areas of business are data storage, IT security, physical security, networking and wireless solutions.”

Operating for the last seven years in the region, the distributor has had a year-on-year growth of 20 to 25 percent. It has recently onboarded Quantum into its portfolio, which is another highlight for the firm in 2017.

“We have more than 14 vendors – all of which are best-of-breed technologies. Having Quantum on board has been a big plus for us because they have a strong offering in surveillance and storage,” he adds. “We have also had major breakthroughs with several government projects in Saudi Arabia and Abu Dhabi this year.”

The company is focusing on its surveillance offering at the 37th edition of GITEX Technology Week. At the same time, it is also highlighting its plans to diversify into new regions and technologies.

“Apart from surveillance, we also deliver offerings from Fluke Networks and NetScout. We have cabling, data centre and power solutions. We will continue our aim to provide our resellers and systems integrators a complete end-to-end solutions offering.”

In 2018, we will see the distributor venturing into new markets such as Kenya, Tunisia and Nigeria.

“We are also planning to introduce cloud computing and IT security technologies on the software side next year. We are already in conversations with vendors to add these solutions into our portfolio,” adds Qureshi.

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