The regional channel witnessed a number of emerging and third platform technologies taking off the ground in 2014. However, most of these technologies will continue to develop and grow into this year as well. While we did see the market buzzing about cloud and Big Data, it is still a long way off before it become mainstream deployments. But the good news is, the conversations and discussions have begun and are slowly moving beyond the boardrooms. While social media skills remain low key within the channel, it is expected to build up in this year. And we are bound to hear a lot more on NFC, software-defined everything, various versions of cloud deployments and a more advanced utilisation of analytics. Reseller Middle East speaks to experts from the industry on technologies and market scenarios that they believe will dominate 2015 and how regional channel partners can make the most of it to sustain a profitable business.