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Mitsumi Distribution hosts Toshiba Channel event in Ethiopia

Nelo Neves, regional manager-Africa at Toshiba PSG

Mitsumi Distribution, an emerging technology distributor in Africa announced that it has concluded a successful Toshiba Channel Event in Ethiopia.

The event held on the 5th June 2012 at the Sheraton Hotel Addis Ababa, Ethiopia brought together over 150 Channel partners together with executives from Toshiba and Mitsumi Distribution.

The event was focused on giving channel partners a thorough understanding of the diverse range of Toshiba products and the product roadmap. Channel partners were also trained on the go to market strategies for the latest products from the systems and hardware manufacturer.

Mitsumi Distribution took the opportunity to showcase the latest Toshiba technologies to the channel community such as Toshiba Qosmio F750, C850 and Z830 laptops.

Satyen Chokshi, business unit manager at Mitsumi Distribution said “Ethiopia is an important market for Mitsumi. I’m very proud of the success this event has achieved, and that we were able to deliver to our channel partners exceptional presentations and training to help them. We believe that our partners are our main strength in this region. We will make every effort to help them increase profitability by empowering them with knowledge, skills and support”

Speaking about the event, Nelo Neves, regional manager-Africa at Toshiba PSG, said “We are excited to launch our new product range to the market and look forward to working with MITSUMI in educating our channel partners about our products. Toshiba will continue delivering the same innovative technologies that have made the Toshiba brand so famous internationally.”

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