At the Mobile World Congress 2010 in Barcelona this week, both Sony and Microsoft announced new phones that support PlayStation Network and Xbox Live, respectively. Platform agnostic gamers' lives are about to get complicated.
Since CES 2010 last month, we've known that PlayStation Network is Sony's focus for cross-device promotion (PCs, Bravia TVs, etc.); but now we know they're bringing that to mobile phones, too — as is Microsoft. According to news and preview coverage of both companies' presentations, the new Sony Ericsson phones will be PSN-enabled, and the Windows Phone 7 Series will offer total Xbox Live support, including games, avatars, profiles, and Achievements.
It's unclear at this time if Sony will step up its mobile PSN service to include the same level of gamer support. It's pretty clear, however, that the Sony-Microsoft rivalry will continue on the next generation of hardware.