Redline Communications has signed a partnership agreement with SOCIUS Group to develop the infrastructure to expand into new sectors including communications packages for venues like golf courses, marinas and construction sites.
SOCIUS Group will focus on establishing Redline’s presence in the UAE market with a specific focus around golf courses, sports venues, marinas and construction sites. The company plans to scale the business through 2018 into the other GCC countries and then identify wider opportunities within EMEA.
Julian Danby, partner, SOCIUS Group, said, “At SOCIUS Group we strongly believe in the digital revolution and how new digital innovations can bring a lot of value to organisations around the world. Through our partnership with Redline, we believe that together we can be a great influence in this movement and we’re excited to be working together. Redline’s network and wifi solutions promote operational efficiencies, cost savings as well opportunities for new revenue streams, with additional key benefits such as enabling greater health, safety and security within the venues that we cover.”
SOCIUS Group is a strategic business development company that helps and supports the growth of its clients within the MENA region. As part of the agreement with Redline, the company will identify new channels and facilitate sales through a strategic go-to-market plan.
Guruprasad Padmanabhan, vice president, Business Development, Middle East and Africa (MEA), Redline Communications, said, “We are known for providing effective wireless solutions for large venues like stadiums etc and this partnership will allow us to explore and work with some of the world-class facilities that the region offers its sports fans. We are looking at three key areas that are a passion for this region and SOCIUS Group has the capability to expand into these sectors.”
According to Redline, it is expanding its channel presence across the MEA region and exploring new partnerships to tap into new market segments in the region.
