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Sony’s Fast Hybrid AF Camcorders launch in Middle East

Sony has announced the launch of two new 4K HDR camcorders featuring its Fast Hybrid AF system
Sony has announced the launch of two new 4K HDR camcorders featuring its Fast Hybrid AF system

Sony has announced the launch of two new 4K HDR camcorders featuring its Fast Hybrid AF system: the XDCAM PXW-Z90 and the NXCAM HXR-NX80.

Both palm camcorders combine a “fast and reliable” autofocus (AF) function adapted for shooting with a 1.0-type stacked Exmor RS CMOS image sensor, delivering enhanced image clarity alongside a range of versatile shooting features.

The Fast Hybrid AF system ensures highly-accurate focusing and tracking during shooting, delivered by 273 phase-detection AF points that cover approximately 84% of the shooting area, high-density placement of autofocus points and a newly-developed AF algorithm.

This reduces the burden of focusing especially when highly accurate focusing is required for shooting 4K films.

In movie recording mode, the appearance of phase-detection AF frames indicates the focused area and allows users to monitor a subject that is in focus.

The new camcorders feature a high-resolution OLED viewfinder and advanced touch screen operation to allow users to quickly switch focus from one subject to another, while the AF Drive Speed, Tracking Depth Range and Subject Switching Sensitivity can all be configured as required for different subjects and content styles.

“We strongly believe in empowering customers to tell amazing stories, whether it’s a journalist out in the field covering a breaking news event, or a freelancer working under the tight deadline pressures of a one-day corporate shoot,” said Aydin Tolan, business head  for Broadcast in ME region, Sony Professional Solutions MEA. “Our new palm camcorders do exactly that. By minimising the efforts required to focus on a subject in-frame and streamlining the post-production workflow, we’re helping users concentrate on what they do best: storytelling.”

The new camcorders support 4K HDR recording with HLG (Hybrid Log-Gamma) offering an instant HDR workflow. This enables users to produce HDR content whilst reducing the post-production work and produce high-quality HDR content smoothly, without necessity of a grading process, which usually requires a highly skilled technique and special knowledge.

The XDCAM® PXW-Z90 and NXCAM® HXR-NX80 is now available.

Over the last 12 months, Sony has been on a drive to grow its Middle East and Africa business, targeting 52% sales growth in its interchangeable lens camera business.

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