GBM Dubai Unveils Cloud X to Drive UAE’s AI-Powered Digital Transformation

Ossama El Samadoni, General Manager, GBM Dubai discusses the company’s latest innovation, Cloud X, launched at GITEX Global 2025. Built on IBM and Cisco technologies with GBM’s proprietary IP, Cloud X delivers automation, visibility, and intelligent infrastructure management. He also shares insights on the UAE’s national AI strategy, evolving data laws, and how Dubai’s leadership is shaping a more digital and efficient future.

Rania Wehbi, IBM Business Unit Leader, Gulf Business Machines (GBM)

To close the gender gap in tech, the industry must take decisive action. Despite progress, women remain underrepresented, particularly in leadership and decision-making roles, with unconscious bias continuing to influence hiring and promotion. To drive real change, organisations must implement measurable policies such as gender diversity targets in leadership and pay equity audits, ensuring accountability.

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