The continent’s smartphone market totalled 95.37 million units in 2016. While this is up 3.4 percent year on year, it represents a considerable deceleration from the double-digit growth rates seen in the previous two years.


The continent’s smartphone market totalled 95.37 million units in 2016. While this is up 3.4 percent year on year, it represents a considerable deceleration from the double-digit growth rates seen in the previous two years.

Xiaomi, in partnership with its authorised distribution partner TASK, has announced that it will be launching three of its smartphones in the Middle East and North Africa (MENA) region.
HTC has unveiled its newest smartphone series, HTC U, with two new models, the HTC U Ultra 5.7-inch and the HTC U Play 5.2-inch smartphones.

The Nokia 6 it the first Android smartphone release by Finnish company HMD Global, which acquired the rights to release Nokia-branded devices from Microsoft in 2016.
Neffos, a brand established by TP-Link, will exhibit for the first time at this year’s CES. With “Close to you” as its brand slogan, Neffos aims to strive to “make the most human-oriented personal mobile device in the digital era.”

BlackBerry Limited has announced the latest in its series of most secure Android smartphones, DTEK60.

Samsung Electronics continued on top of the smartphone market in the third quarter but was battered by the impact of the Galaxy Note7 recall and increased competition in India, China and the US, according to Strategy Analytics.

BlackBerry Limited has announced the latest in its series of most secure Android smartphones, DTEK60.

BlackBerry has announced that it will soon end all hardware development and will instead outsource its phone production and design to third parties.

BlackBerry Limited has announced the release of DTEK50, its latest smartphone powered by Android, following the Priv.

Bas Belfi, Sales Director, EMEA, Eyefi, discusses the shift in photography technologies and the battle between quality and convenience
TP-LINK Technologies has announced it is at GITEX Shopper Spring Edition 2016 to showcase and promote the recently launched Neffos smartphone, which also marked the company’s entry into the mobile handset market.

Launched at the Mobile World Congress edition of the Ericsson Mobility Report reveals the impact of different levels of network performance on smartphone users and their perceptions of mobile operators and digital content providers.
Jumbo Electronics recently launched the ‘Jumbo Mobile Festival’ to encourage the growth and business development of its independent retail (IR) channel partners.
Criteo has released its Q4 2015 State of Mobile Commerce Report, which examines mCommerce trends on a quarterly basis and provides insight into online shopping behaviour as consumers’ path to purchase continues to evolve.
Task, a Dubai-based distributor, will launch a range of Xiaomi’s smartphones initially in Saudi Arabia and the UAE at the start of 2016, with a subsequent roll-out across the rest of the GCC and North Africa shortly afterwards.
TP-LINK, a global provider of Wi-Fi networking products has recently announced a new product line of smartphone: Neffos, making an entry to the mobile device market to expand the scope of business.

According to a recent report by Gartner, continued demand for affordable smartphones in emerging markets drove worldwide sales of smartphones in the third quarter of 2015.
Wileyfox is entering the GCC smartphone market with its products, Swift and Storm.

Quantum has launched its Titano smartphone and feature phone series in the Middle East and Africa (MEA).