Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, has introduced panoramic, 360 virtual tours of its hotels in Dubai.
The 360 virtual tours, captured in high-definition photographs and videos, offer visitors the opportunity to experience the unique value propositions of each hotel before making an informed decision – be it for booking hotel stays, restaurants or spa treatments.
The tours cover properties under the premium luxury hotel and serviced residences brand, Address Hotels and Resorts; the upscale lifestyle hotel and serviced residences brand, Vida Hotels and Resorts; and the new contemporary mid-scale hotel and serviced residences brand, Rove Hotels.
“Introducing innovative digital experiences is part of our strategy to further enhance the guest experience,” said Olivier Harnisch, CEO of Emaar Hospitality Group. “The 360 virtual tours open doors to the delightful and exceptional lifestyle offerings at our hotels, enabling visitors anywhere in the world to make informed decisions and plan their stay in vivid detail. We will continue to explore newer opportunities to strengthen our online engagement with our guests, underlining our commitment to provide value-added customer-centric experiences.”
The launch of the 360 virtual tours of all hotels, which can be accessed over smartphones through Emaar Hospitality Group’s app, is part of the ambitious digital transformation that the company is bringing through several innovative initiatives.
To view, simply click on the hotel websites, which can be navigated via www.addresshotels.com; www.vidahotels.com; and www.rovehotels.com. The master-brand pages will take users to individual hotel sites where the interactive tours are available.