Metra Computer Group has acquired shares and entered into a strategic financing agreement with StorIT Distribution, the regional value-added distributor for Dell EMC and other major technology vendors in the UAE.
The exact percentage of the stake is yet to be disclosed.
According to the firm, this partnership is “an excellent addition to Metra Computer’s expanding value-added distribution portfolio and showcases greater commitment for Dell EMC channel ecosystem.”
“We are excited to drive business jointly and deliver value-added services for channel partners, enabling them to get ready for digital transformation by focusing on Dell EMC solutions portfolio. We are anticipating tremendous growth translating into $50M to our topline next year,” said Mohamed Eissa, vice president, Metra.
StorIT brings value-added opportunities for Metra partner community in the region. Partners can now leverage offering across the widespread range of solutions and vendor´s portfolio for converged infrastructure, cloud computing, virtualisation, business continuity and disaster recovery, high performance computing, archiving, data analytics and data centre solutions for enterprise and SMB markets.
“This partnership presents extraordinary opportunities to drive our ambitious growth plans and simultaneously add immense value to our reseller channel and vendor relationships. We plan to leverage on our impressive combined legacy and unique strengths to remain ahead of the curve,” said Suren Vedantham, managing director, StorIT Distribution.
StorIT will continue its operations as a value-added distributor, the company will be able to provide an even greater breadth of services and solutions to partners and customers to help them realise the promise of digital transformation across numerous technology segments, added Vedantham.
This strategic partnership is beneficial for both organisations to enhance their market position by combining the strengths and unique value propositions from PC to cloud, giving partners the benefit of being able to select wide range of technology solution that best meets their customer needs. Thus, establishing a much broader reseller base to grow Dell EMC business.