OKI unveils expanded printer range for MENA

OKI, a prominent print technology manufacture, has launched over thirty new printer products to the Middle East and Africa market.

OKI has unveiled their latest solutions to Channel partners in the UAE at an exclusive event held in Dubai last week following the company’s showcase at GITEX Saudi Arabia last month. The new product launch comes as part of OKI’s strategy to offer competitive, cost-effective solutions to businesses of all sizes across a range of industries in the Middle East.

“We’re excited to reveal the latest Oki Range, which is based on the precise needs of SMB’s and large organizations, to consumers and channel partners in the region as part of our our aggressive aim to double our sales in EMEA,” said John Ross, GM for OKI Middle East, India, and Africa. “We’ve completely revamped the range and are proud to offer cost-efficient and environmentally friendly solutions that will help businesses print smart.”

Over half of the revised product range consists of new or upgraded products, creating the opportunity to significantly increase the company’s footprint in critical markets. Moreover, businesses of all sizes are set to benefit from the energy saving benefits Oki’s green technology products, which are now in compliance with the latest European regulations and are based on the company’s unique proprietary LED technology, the company said. “We aim to improve green practices in businesses across the region as carbon emissions become a growing concern for leaders and decision makers,” Said Ross. “We hope businesses will realise that the use of green technology will ultimately cut costs and carbon emissions simultaneously.”

The extended OKI range boasts improved product performance and upgraded features that will help micro-businesses, SMB’s, and larger businesses “print smart.” Products unveiled at the Channel event are included in the following ranges:

Colour/Mono Multi-function products (MFPs)

OKI has launched the new MB491 (four-in-one print/copy/scan/fax), that combines outstanding software utilities, cost and energy saving features and a reverse automatic document feeder (RADF) as standard, all in one ergonomic and ultra-reliable device.

The new MB441, MB451 and MB451w also join OKI’s range of successful mono MFPs.  They are designed to offer the cost and space-saving benefits of combining print/fax/copy/scan capability within a single compact device to the smallest business user without compromising on quality, the company said.

Colour Single Function Products (SFP)

The new C331dn, C511dn and C531dn A4 colour SFPs combine fast print speeds, high print quality and low running costs with strong B2B specification, including duplex, PCL and network capability. They include high consumables yield and a power management function, to automatically shut down when the device has not been in use for a certain duration, it was reported.

Furthermore, the C800 Series’ advanced design delivers this enhanced functionality within the smallest footprint of any product in this sector.  

The complete OKI product range is underpinned by the company’s unique proprietary LED technology and comes with a three-year warranty.

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