Ericsson organises annual partner conference

Ericsson announced its latest business updates, new product acquisitions and releases at the company’s annual Middle East Channel Partner Conference held in Istanbul, Turkey, this week. The event was in an effort to expand its engagement with industry leaders and show appreciation to the company’s key alliances.

The age of the customer

Customer experience has emerged as one of the telecom industry’s hottest segments, as telecom service providers as strive to retain customers in the face of tough competition. Victoria Strand, President of Ericsson GCC & Pakistan, explains the importance of improving customer experience as a way to win and retain customers.

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