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Brocade embarks on ME business expansion

The vendor also intends opening offices within the next year in Kuwait, Qatar, Egypt and Pakistan in addition to the ones that have already been established in the UAE and Saudi Arabia.


Alberto Soto, VP, EMEA at Brocade says despite a general perception that the Middle East and North Africa (MENA) is still grappling with recessionary market conditions, research done by IDC, Gartner and other analysts indicate that there is ongoing growth in the market, though not as fast paced as before. “The region is an emerging market in which telecom service providers and large enterprises, both of paramount importance to Brocade’s business interests, are experiencing strong growth,” Soto says.


“The Middle East contributes significantly to Brocade’s EMEA revenue and, in particular, CEMA revenue, which goes to show how important this market is strategically for the company. In the past we have managed to secure some large and prestigious projects involving big-name clients such as Al Nahdi Medical Company (NMC) and Saudi Economic and Development Holding Company (SEDCO).  The acceptance of our value proposition is encouraging, which is why Brocade is looking to make substantial investments in this region”, Soto adds.


Brocade dominates the SAN market in the Middle East, with a market share of over 72%. With the acquisition of Foundry Networks in 2008, Brocade is now focusing on increasing its share in the IP space in the next year, targeting key verticals like healthcare, education, banking and finance and service provider businesses.



Brocade has unveiled its plans to significantly enlarge its footprint and business in the Middle East by announcing that it has doubled the number of staff in the region in just three months, adding depth to its sales, marketing and technical support teams.

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