Resellers were hosted by Cisco and Track top management who encouraged them to familiarise themselves on channel programmes and product offerings.
Track utilised the event to unveil the first of its kind Mega Promotion for its Cisco resellers in Saudi Arabia, allowing resellers to win a fully paid trip to South Africa to watch the Fifa World Cup 2010 as the prize.
Shailendra Sainani – Deputy GM, Track Distribution explained that the promotion is intended to get positive feedback from the Cisco channel. “We wanted to give back to our partners some valuable mementos for their support to Track,” he said. The success of events shows our commitment to our customers in Saudi Arabia and in the Gulf region.”
The Cisco Launch events were hosted in three cities Jeddah, Riyadh and Al Khobar.
Track Distribution, a part of Aptec Holdings Limited, a regional technology distributor covering Middle East, Pakistan, Turkey and Africa, has concluded its Cisco Launch events in Saudi Arabia which saw more than 350 resellers geared up and trained to sell Cisco solutions in the KSA.