Noon CEO Faraz Khalid

“The best is yet to come,” says Noon CEO

Noon’s vision extends beyond that of being a pure play retailer. “We want to be a high performing consumer Internet provider,” said Khalid. “But we’re very aware that we can’t do this alone, and we need to bring on board partners and local startups to accelerate this journey.”

“There’s still a lot to do,” says CEO

Speaking at the Seamless Middle East forum in Dubai today, Ronaldo Mouchawar, CEO and founder of, said that the $580 million Amazon acquisition in 2017 put the UAE at the forefront of technology innovation, but there is still much to be done in the region’s e-commerce space.


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