Women of the channel: Aneeta Gupta

Aneeta Gupta, CEO, Visionaire
Aneeta Gupta, CEO, Visionaire


Visionaire’s CEO Aneeta Gupta’s love for AV introduced her to the technology world. A finance graduate with forte in accounts, she began her career working in her father’s business. After which, she got the opportunity to dabble in television, first as an actor then as a producer, for shows, documentaries and news capsules. Born with entrepreneurial genes, Gupta soon identified that she wanted to start something of her own in the technology world.
“I always looked for new things to do. Probably why, the idea of having our own manufacturing of notebook computers came to me. This was quite niche at that point in time, because PCs were just getting established in the market. I came up with this concept of mobile computing, which is modular,” Gupta says.
Today, 20 years later, that idea has materialised into one of the largest systems integrators in the Middle East region. Did she know in 1995 that the company would grow to this level? “No! Also then, nobody could have imagined where technology would reach by today,” she adds.
She has never allowed a stereotype thought deter her work in any way. And this is probably because her parents never differentiated between her brother and herself, she says. “It’s all about the woman taking the first step and keeping her expectations high. If you have expectations, only then can you meet or exceed it. But, if you don’t have any, then you are going to be static,” she explains.
Firmly believing that change is inevitable, she urges young aspirants to learn from transformation, “and keep learning from mistakes.”

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