A10 Networks signs distribution agreement with Shifra

Ahmad Elkhatib, Shifra

A10 Networks has signed a distribution deal with Shifra, that will enable the distributor’s regional channel partners to offer the vendor’s technology solutions to enterprise customers across the Middle East.

Under the agreement, valued-added distributor (VAD) Shifra will help A10 build on the company’s success in the region by developing a strong channel network and focusing on partner enablement. Shifra will run quarterly technical and sales training workshops at no cost to the channel. The company will also extend the expertise of its certified technical team to assist the channel with solution design and implementation as well as Proof of Concept (PoC) deployment. Partners will be able to rely on Shifra to help them through the early stages of adoption of the product until they see an ROI which warrants an investment in resources.

Ahmad Elkhatib, Managing Partner, Shifra, said, “Shifra is a focused value-added distributor in the cybersecurity area. With A10 Networks recently driving its efforts into the security space with solutions for SSL inspection, DDoS protection and firewalls, there exists a perfect synergy between our two companies. A10’s leadership in the traditional application delivery controller market is also an attractive proposition for Shifra since it will open avenues for us to deal with a new profile of partners and potentially create new revenue streams for our company.”

Chris Gale, EMEA Partner Director, A10 Networks, said, “The addition of Shifra strengthens our distribution model. The company shares the same values and vision as A10, has an excellent market reputation, an impressive portfolio of large enterprise customers in varied verticals, a wide partner network and a highly competent technical team. All these attributes make Shifra a valued partner.”

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