Avaya has announced a new channel programme, which according to the company, can give partners the flexibility to meet their customers’ needs in today’s fast-paced digital marketplace, while providing greater rewards for those partners that deliver exceptional value.
The new programme—Avaya Edge— will help drive mutual profitability and better equip partners with the skills needed to help customers achieve their Digital Transformation objectives.
According to the company, key elements of the programme include simplified structure with streamlined requirements and new gem designation levels—Diamond, Sapphire and Emerald—reduce complexity and the resources needed for partners to manage the programme. Through the new programme partners can also now be compensated for a broader scope of revenue, including not only hardware/product sales as well as recurring services and software. In addition, new incentives will reward partners for strategic areas of achievement, such as customer value, growth and new product adoption. The new programme is also better structured to accommodate and adapt to ever-changing industry, customer and partner dynamics. The introduction of five partner tracks aligns with their go-to-market model, and maps partner revenue targets and rewards based on track and geographic region.
To support the transition, existing authorized partners are evaluated under both the previous and new programmes and awarded at the higher level for the first six months. “The strength of a channel programme is the degree to which it enables the success of its partners, and recognises and applauds their unique capabilities as they apply them to serve our customers. In response to the feedback provided by our partners and customers, we are introducing the Avaya Edge program to provide the flexibility required in the market today, within a supportive structure. This new program empowers our channel partners to take our innovative solutions into the marketplace and help our customers achieve their digital business goals,” said Fadi Moubarak, Channel Leader, Europe and AMEA, Avaya.
