Citrix Systems appoints new channel development manager for MEA

Sarah Mews Sultani, channel development manager, Citrix, Middle East and Africa

Citrix Systems has announced the appointment of Sarah Mews Sultani for the role of channel development manager, Middle East and Africa (MEA).

Sultani joins Citrix from Oracle’s Partner network, to support the regional channel team with the growth targets for the MEA region and will be focusing on the management of Citrix’s key partners in UAE and Kuwait, the company announced.

In her new role Sultani will be based in Citrix’s regional head office in Dubai to drive channel marketing activities in the region and will report to Noman Qadir, regional channel manager for MENA and Turkey, according to the company.

Commenting on the appointment, Noman Qadir said, “Organisations in the Middle East are realising the benefits of cloud and virtual computing strategies, with planned increases in technology investment reflecting a growing confidence in virtualisation strategies. Sarah’s experience and contribution will benefit Citrix in continuing to educate the market and expanding our customer and partner networks throughout the region.”

According to representatives of Citrix, Sultani’s appointment supports Citrix’s ambitious expansion plans for the region: exponential revenue growth in 2012, revamp of the enterprise channel partner business strategy, and building skills capacity in local markets to support our end customers – to ensure customer and partner success, while striving to deliver a great experience to the stakeholders in working with Citrix in the MEA region.


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