EMC expands Mohammed Amin’s role to include Eastern Europe

Mohammed Amin, EMC Senior VP and regional manager, Turkey, Emerging Africa, Middle East and Eastern Europe at EMC

EMC Corporation today announced that Mohammed Amin, EMC senior VP and regional manager currently responsible for EMC’s sales efforts in Turkey, Emerging Africa and the Middle East (TEAM), will now also oversee the fast-growing area of Eastern Europe (excluding Russia).

Amin, who is based in EMC’s Dubai regional headquarters, will report directly to Adrian McDonald, EMC’s President, EMEA, the company said.

Adrian McDonald, president, EMEA at EMC said, “Over the last several years, Mohammed has led one of EMC’s fastest-growing regions and executed flawlessly, and I am delighted to entrust Mohammed with this expanded role of overseeing our sales initiatives in Eastern Europe. We are fortunate to have a very seasoned team of leaders in EMEA who know the markets, their cultures and our customers. The new leadership structure is being implemented to drive EMC’s next major phase of growth.”

Amin, a 25-year veteran of the IT industry, has driven exponential growth in the Middle East region during his 10 year-tenure with EMC. He has led EMC’s operations in the TEAM region for the last five years, with promotions to vice-president in 2010 and senior vice president in 2011, representatives said.

Under Amin’s leadership, EMC has successfully driven its mission to help customers in Turkey, Emerging Africa and the Middle East to accelerate their journey to the cloud and capitalise on the massive opportunity that cloud and big data represent. Additionally, a relentless focus on excellence in customer service and on being an effective supporter of its channel community has seen EMC grow its regional market share and acquire key regional customers in a number of industry sectors, including telecom, financial, government and healthcare.

Mohammed Amin, senior VP for TEAM and Europe East, EMC said, “It is an honour to assume responsibility for EMC’s operations in its dynamic Eastern European market. Customers today are looking to EMC to help them transform their IT to be the core enabler that will equip them to grow and compete successfully in today’s tough markets. That is a responsibility we continue to take seriously and I look forward to bringing the EMC value to customers across the expanded region over the months ahead.”

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