UAE-based Emirates Credit Information Company (Emcredit) has announced that it will soon launch ‘empay,’ a unique mobile payment solution developed within the framework of the Dubai Smart Government initiative.
It aims to revolutionise customer experience by enabling them do their financial and non-financial transactions in fast, smart and secure way.
The solution’s official logo was unveiled during a special event at Dubai World Trade Centre attended by Ali Ibrahim, deputy director general of Dubai Economy and managing director of Emcredit Limited; Muna Al Qassab, CEO of Emcredit Limited; Ali Moosa, head of distribution at Noor Bank, and other senior government officials, key private sector figures and representatives of financial and technology institutions.
“empay will set a benchmark in the region for mobile payment solutions,” said Ibrahim. “As an initiative of the Dubai Economy, it merges two key elements of the vision of Vice President, Prime Minister and Ruler of Dubai, His Highness, Sheikh Mohammed bin Rashid Al Maktoum – that of making Dubai a Smart and a Happy City.”
He added, “The product, which has been developed by mapping the common lifestyles and habits of people in the UAE, will make people experience the next level of reliability, convenience and speed in this era of cashless transactions. Emcredit is indeed proud to present this next generation payment solution to UAE, which is dedicated to the people of the UAE”.
At the event, Emcredit and Noor Bank signed a Memorandum of Understanding for the latter to use empay mobile payment solution.
Hussain Al Qemzi, managing director of Noor Bank said, “We are delighted and privileged to partner with Emcredit to offer UAE’s customers ‘empay’, a cutting-edge mobile payment solution that’s seamless, easy to use and most importantly, secure.”
He added, “In line with the Government of Dubai’s vision and direction to ‘go smart’, Noor Bank has consistently been at the forefront of innovation and this offering, that plans to be integrated with Emirates ID, is one more example that showcases our ability to bring value to the increasingly connected market and meet the demands of digitally savvy customers.”