GSD, NetSuite partner to drive cloud ERP in Middle East

Netsuite GSD
Mark Woodhams, NetSuite and Philippe de Mazieres, GSD

NetSuite has announced that Gulf Software Distribution (GSD) has joined the NetSuite Solution Provider Partner Programme as a strategic partner.

GSD, a wholly owned subsidiary of Gulf Business Machines (GBM), has been appointed Master Solutions Provider by NetSuite and plans to spearhead its partner business in the region. This strategic alliance allows GSD to deliver NetSuite to meet the growing demand for cloud ERP among businesses in the Middle East.

“The Middle East, and Gulf area in particular, is an incredibly exciting and high-growth region comprising multiple markets with diverse industries and a strong contingent of multinational organisations,” said Mark Woodhams, SVP and Managing Director, EMEA, NetSuite. “NetSuite has operated in the region for some years but the partnership with GSD, which has a presence in every country in the region, marks a step change in our market footprint. Companies operating in the dynamic business environment of the Middle East need proven cloud ERP solutions that can transform the way they do business and help to deliver their innovation and growth objectives.”

Under the partnership GSD plans to distribute NetSuite via partners including Gulf Business Machines, and sell directly to businesses in industries including IT, Services, Finance and Banking, and Retail. It already has a team trained up on NetSuite which can provide implementation, support, customization, and integration services.

Philippe de Mazieres, General Manager, GSD, said, “The cloud market in the Middle East has matured greatly in the past two years and the climate is ideal for our business partners to offer NetSuite’s best-in-class solutions to their enterprise customers. Our promotion of NetSuite’s software and cloud suite gives NetSuite faster access to our business partners and extends their reach in the Middle East thanks to the strength of our relationships. Additionally, our partner GBM can allow NetSuite to deepen its footprint in the Gulf with access to a wide range of business, from high-profile companies to small- and medium-sized enterprises.”

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