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Xerox recorded strong sales at Drupa 2016

Xerox has recently announced that it recorded strong sales across its production product line at Drupa 2016, including the new continuous feed Xerox Trivor 2400 Inkjet Press and cut-sheet Xerox Brenva HD Production Inkjet Press.

Ursula Burns, CEO of Xerox, closes the first sale of the new Xerox Trivor 2400 Inkjet Press with French co-enterprise, DocOne at drupa 2016. The new inkjet press, which provides flexibility and scalability to the continuous feed market, enables printers like DocOne to grow and update capacity with ease.

Both platforms were introduced at the massive printing industry event in Düsseldorf, Germany, May 31 to June 10, attracting more than 260,000 visitors. The Xerox exhibit themed, “Let the Work Flow,” featured 160 printing applications, including personalized packaging and customized catalog production.

“Our aim was to disrupt inkjet and we saw the results firsthand in the initial customer reactions to the Brenva HD and Trivor 2400 at drupa,” said Robert Stabler, senior vice president and general manager, Global Graphic Communications Business Group, Xerox. “We fully expect many more print service providers to quickly follow the early adopters of DocOne, Hume Media Inc. and others. At drupa, we generated thousands of leads across our production portfolio.”

Trivor 2400 Double-Digit Sales Exceed Expectations

The Trivor 2400 allows print shops to move into catalogs, magazines and color books, giving customers more flexibility. Sales highlights include:

  • DocOne of France purchased two Trivor 2400 Inkjet Presses and one Rialto 900 Inkjet Press and plans to use them to aggregate up to 250 million mail pieces, for nearly one billion digitally printed pages a year
  • First Move Direct Marketing, purchased the first Trivor 2400 in the U.K.
  • Galahad Management Services, purchased the first Trivor 2400 in The Netherlands
  • INFOX GmbH & Co. of Germany, purchased a Trivor 2400 to capture a new market opportunity in newspapers
  • A print provider in France purchased a Trivor 2400 to grow its robust transaction and direct mail business

Brenva HD opens up new possibilities for inkjet entry into the transactional, direct mail and book markets by combining the cost effectiveness of inkjet with the flexibilities of a cut-sheet platform. Sales highlights include:

  • Hume Media Inc., one of Canada’s largest full-service digital and print media companies, claimed the first Brenva HD
  • A print provider in Germany has also signed an order for a Brenva HD
  • Multiple orders are pending in other regions, including Latin America and the Middle East

Sales Momentum Continues Across Product Portfolio

  • A print provider in Germany and Graphicscalve in Italy both purchased Xerox Impika® Evolution continuous feed inkjet presses
  • England’s DCL Print bought its second Xerox Rialto™ 900 Inkjet Press and bought the prototype of Xerox’s new Direct to Object Inkjet Printer off the show floor at drupa
  • Xerox iGen 5 presses were sold to multiple print providers in Germany, the U.K., Italy, Finland, Switzerland, United Arab Emirates, Nicaragua, Turkey and South Africa, with multiple orders pending in other geographies
  • Versant digital presses – more than 100 were sold

Inkjet for Xerox was a Huge Success

  • Announcement of a partnership with KBA-Sheetfed Solutions on a B1 digital inkjet folding carton press – the KBA VariJET® 106 Powered by Xerox
  • Xerox High Fusion Ink – new ink that enables inkjet printing on traditional offset coated stocks eliminating the need for pre or post paper treatment
  • Xerox Direct to Object Inkjet Printer – inkjet printing on 3D objects as small as bottle caps and as large as football helmets and shoes


“At drupa 2016, Xerox proved that they were ready to take on the next wave of print production requirements with an incredible breadth and depth of inkjet products targeted at everything from business color to direct mail and packaging,” said David Zwang, principal consultant of Zwang & Company.

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