The GulfTalent report found that digital and mobile transformations are forcing firms to develop new marketing channels, which is being reflected in the number of marketing positions becoming available in the GCC’s job market.
Saudi Arabia leads GCC’s concern for data security in cloud
A recent study commissioned by F5 Networks, and conducted by research agency Think Positive, revealed that the biggest cloud concern …
The Big Data transformation and the future of consumer experience
Every day we walk into the store, we pause a bit and take a look at the items displayed. Our …
HPE Aruba’s Osama AlHaj-Issa on tips for partners to prosper
Osama AlHaj-Issa, regional channel director, Middle East and Turkey, Aruba, a Hewlett Packard Enterprise company, offers guidelines for channel partners …
Oracle to add 1000 employees in EMEA cloud push
Oracle has announced 1000 new jobs across Europe, Middle East and Africa (EMEA). According to the technology company, they are …
Brand Builders: Rising stars of the regional IT marketing
Intelligent marketing strategies have the ability to put a brand on the map and increase its sales and reputation considerably. …
Microsoft confirms reorganisation and mass layoffs
Microsoft is cutting around ten percent of its global sales force as part of a broad reorganisation to focus on selling its cloud services under the Azure brand.
GoToWebinar introduces on-demand and video sharing features
LogMeIn has announced that GoToWebinar, its webinar tool received a technical and visual overhaul, as well as a host of new features.
MENA Commerce rebrands to Cognitev
Cognitev, formerly known as MENA Commerce, has rebranded with four key upgrades, including a revamped approach, advanced technology utilising artificial intelligence, a new website and a new name.
Why the channel should invest in marketing initiatives
Most reselling businesses are entrepreneurial in nature and lack dedicated resources for marketing. We speak to regional players across the …