Cognitev, formerly known as MENA Commerce, has rebranded with four key upgrades, including a revamped approach, advanced technology utilising artificial intelligence, a new website and a new name.
Why the channel should invest in marketing initiatives
Most reselling businesses are entrepreneurial in nature and lack dedicated resources for marketing. We speak to regional players across the …
Six questions to determine for channel partner planning
Gary Morris, CEO and founder, Successful Channels, shares why vendors should lay out disciplined channel planning processes to encourage partners …
Bottom line in mind
If network infrastructure is not your organisation’s core competency, a network infrastructure cost optimisation consultation can help you drive infrastructure costs down, capture the network environment processes, identify systemic issues and leverage best practices.
The new face of social networking
Niche social media brands can easily go unused. Gartner’s Managing Vice President for Marketing Leaders Julie Hopkins explored the potential of the lesser-known.
Digital wipeout
Though the world of digital marketing is currently on a high, it seems like the trend may be too good …
Gartner: CRM to be nucleus of digital initiatives
In one of Gartner’s latest report, it indicated that organisations are leveraging CRM technologies as a major part of their digital initiatives to enhance the customer experience.
Malware-as-a-service blossoms in Russia, vendor research finds
Highly organised Russian groups have transformed mobile hacking into an industrial scale business, a kind of “malware-as-a-service,” complete with marketing affiliates, distributors and customer support.
Forrester CEO George Colony touts CIO-CMO collaboration
Forrester founder and CEO George Colony has touted the shift from IT to business technology and urged CIOs to get …
CIOs’ relationship with marketing is weak: survey
With sales and marketing departments having more control over the technology agenda in many organisations, CIOs need to think about whether they …