Niche social media brands can easily go unused. Gartner’s Managing Vice President for Marketing Leaders Julie Hopkins explored the potential of the lesser-known.
Digital wipeout
Though the world of digital marketing is currently on a high, it seems like the trend may be too good …
Gartner: CRM to be nucleus of digital initiatives
In one of Gartner’s latest report, it indicated that organisations are leveraging CRM technologies as a major part of their digital initiatives to enhance the customer experience.
Malware-as-a-service blossoms in Russia, vendor research finds
Highly organised Russian groups have transformed mobile hacking into an industrial scale business, a kind of “malware-as-a-service,” complete with marketing affiliates, distributors and customer support.
Forrester CEO George Colony touts CIO-CMO collaboration
Forrester founder and CEO George Colony has touted the shift from IT to business technology and urged CIOs to get …
CIOs’ relationship with marketing is weak: survey
With sales and marketing departments having more control over the technology agenda in many organisations, CIOs need to think about whether they …
BlackBerry unveils low-cost Q5 smartphone aimed at emerging markets
It’s an art to begin a presentation with a bang – and Thorsten Heins, CEO, BlackBerry seemed to have mastered …
Social ROI: Our Industry’s Screaming Goat
Mike Stiles, Senior Content Manager, Oracle, on how to measure social return on investment. You know the screaming goat meme, right? It’s …
Marketing is driving big data adoption: IDC
IT decision makers are not the only drivers for big data adoption as the marketing department is also playing a …
JadoPado reports 208-percent revenue growth
E-commerce firm JadoPado on Sunday announced year-on-year revenue growth of 208 percent for its financial year ending March 31, 2013. …