Showcasing its innovative technologies and initiatives to maximize the value of content IP under the “Creative Entertainment Vision”.
Sony brings a new home cinema experience to the GCC
Viewers can enjoy an unmatched cinema experience with outstanding picture and sound quality at home with the BRAVIA 7 and BRAVIA 9 TVs, and BRAVIA Theatre Quad, BRAVIA Theatre Bar 8 and BRAVIA Theatre Bar 9.
Sony MEA announces the appointment of Jobin Joejoe as Managing Director
Jobin Joejoe is a Sony veteran, having joined Sony MEA in 2007.
Western Digital and Sony Release First Officially Licensed M.2 SSD for the PS5
Western Digital and Sony Interactive Entertainment Release First Officially Licensed M.2 SSD for the PlayStation 5 Console.
Sony Introduces New XAV-9500ES Touchscreen Entertainment System
Sony Introduces New XAV-9500ES Touchscreen In-Car Entertainment System.
Sony MEA launches FE 50mm F1.2 G Master
Sony Middle East & Africa Strengthens its Alpha System with the Introduction of its 60th E-Mount Lens, FE 50mm F1.2 G Master. Sony’s newest lens delivers Superb Resolution, Exquisite Bokeh and High-performance Autofocus in a Compact and Lightweight Design.
Sony highlights evolution as a company powered by creativity and technology
Sony seeks to deliver products, content, and services that resonate with people and affect a positive impact on society, based on its Purpose to “fill the world with emotion, through the power of creativity and technology.”
Sony taps Orange Business to drive business efficiency
Orange Business Services has been chosen by Sony Group to consolidate and transform the communications infrastructure of Sony’s two largest operating companies.
Sony takes noise cancellation technology to the next level
Sony Middle East and Africa has launched its WH-1000XM3 headphones, the newest addition to the highly-accredited Sony 1000X family, in the UAE.
Lenovo Yoga Book to Sony Headphones, check out the CES top tech innovators for 2019
If Lenovo won it for the Yoga Book C930, Sony took away the top honors for its WH-1000XM3 headphones and …
Sony MEA releases new RX100 VI with long zoom lens
Sony has expanded its popular Cyber-shot RX100 series of premium compact cameras with the launch of the RX100 VI (model DSC-RX100M6) in the UAE.
Abu Dhabi’s Mubadala sells $1.9B stake in EMI Music to Sony
Abu Dhabi’s Mubadala Investment Company and Sony Corporation have announced that they have signed a legally binding memorandum of understanding for the sale of the Mubadala consortium’s approximately 60% equity interest in EMI Music Publishing to Sony Corporation of America.
Sony unveils its latest cinema camera in the UAE
The VENICE camera is designed to meet the demanding expectations of the thriving film production scene in the UAE.
Sony Professional appoints FVC as MEA distributor
Sony Professional Solutions has appointed FVC as its official partner to market and sell its new line up of BRAVIA …
Sony’s Fast Hybrid AF Camcorders launch in Middle East
Sony has announced the launch of two new 4K HDR camcorders featuring its Fast Hybrid AF system: the XDCAM PXW-Z90 …
Sony boosts offerings with artificial intelligence and robotics
Sony has announced that it is strengthening its video and audio technologies through artificial intelligence (AI) and robotics by fusing …
Sony’s robotic dog ‘Aibo’ makes a comeback
It comes equipped with a powerful computer chip, OLED displays for eyes and the ability to connect to mobile networks. Like its predecessor, the new pet toy responds to voice commands and can bark, sit and wag its tail. I
Sony introduces new 4K HDR home cinema projectors
Sony has launched three new models of home cinema projectors equipped with the company’s native SXRD panel, which according to the company, are capable of delivering high-contrast, detail-packed images for a truly immersive viewing experience.
Sony debuts Google Assistant-powered smart speaker
Sony announces its smart speaker, the LF-S50G, which comes powered by Google Assistant at IFA 2017.
Sony MEA and MECL plan to grow KSA business by 27% in 2017
Sony Middle East and Africa (MEA) has unveiled a new business strategy that aims to increase its regional presence and …