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Dell enhances partner programme

Dell has announced an enhancement to its PartnerDirect programme with the availability of the Networking Certification competency in the UAE. The programme features specialised modules for networking to ensure that partners are up-to-date with technology and business. The training offered as part of the accreditation process will enhance partners’ networking expertise and give them a competitive edge, according to the company.

“The Dell Networking Competency Certification programme is the ideal scheme for those partner organisations that want to engage their customers in a differentiated and advantageous business discussion.  By participating in the programme, partners can take advantage of a host of sales, marketing and training benefits, which are only available to authorised members,” said John Coulston, Channel Director, Dell Middle East.

Other benefits include helping partners understand and communicate how Dell Networking solutions address customers’ individual business problems. The detailed and free training also aims at helping partners maximise opportunities by sharing insight into how to convert potential clients into actual sales. With this certification, Dell says, partners can take advantage of discounts and extended deals on products. They can leverage virtual marketing resource aids to build an effective marketing plan too. The Dell Networking Certification helps organisations to become the partner of choice when it comes to introduction to existing customers, the company adds.

“Our PartnerDirect programme is more powerful than ever and we continue to provide our partners with the best-in-class technology and services offerings.  We have the strongest IT solutions portfolio in our history, and we continue to invest in research and development to address customer needs.  No other vendor can provide the technology solutions, spanning from the device to the datacentre to the cloud that so capably address customer requirements. Dell’s acquisition strategy has been instrumental in delivering this end-to-end, solutions-focused capability,” said Michael Collins, Vice President and General Manager, Dell EMEA-Emerging Markets.

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