Paving the way

Fayez Eweidat, Regional Sales Manager, MENA, Brocade, says SDN is a tremendous growth opportunity for the Middle East IT channel organisations.

For a stronger bond

In one of my previous columns, I had spoken about customer service on the retail front. This time I want to focus on customer service on the B2B end. One of the major differences between the two is that B2B customer service is a lot more than an individual transaction. It is about developing lasting relationships.

Is IaaS a reseller play?

Andrew Hug, VP, Systems Engineers EMEA, Polycom, explores if resellers are missing out on potential opportunities by not partnering with a ‘mainstream’ Infrastructure as a Service (IaaS) provider.

Building profits

Philippe Ortodoro, Vice President EMEA, WatchGuard Technologies, elaborates on the 10-must-knows for the channel when selling network security.

Engaging in real time

Pierre Fricke, Director of Product Marketing, Integration and BPM, Red Hat, discusses how retailers need to develop their IT capabilities in order to engage with customers from a holistic viewpoint.

Flash transforms storage technology

Elavarasu Shanmugam, Storage Sales Leader, Gulf Business Machines, highlights the less-known aspects of flash storage, in an age where increasing number of organisations are opting for analytics, and the requirement for low latency and quicker responses from storage is on the rise.

Looking ahead

Condo Protego CEO Andrew Calthorpe puts the spotlight on some of the key trends likely to make a mark in 2014.

How the channel can benefit from SDN

SDN offers immediate and future growth opportunities for those who begin to prepare now. SDN is about better utilisation and increasing the agility of the underlying infrastructure, not about replacing it.

The way ahead

It’s a good time for the channel partners to take stock, reflect on what went right and wrong in the past six months, and come up with strategies to boost business going forward.

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