Aptec signs Tandberg Data

“We are delighted to partner with Aptec, a market leader who understands the value of providing a rich and diverse portfolio of data protection solutions and services to its customer base to give them a competitive advantage,” says Bharat Kumar, VP of sales and marketing, Tandberg Data Asia Pacific. “The signing of this distribution agreement is yet another demonstration of Tandberg Data’s ongoing commitment to offer customers a comprehensive supply network that has the potential to increase market share and initiate fresh opportunities,” he states.


“We have a considerable presence in the mid-size enterprise storage market through our current portfolio of storage products and we wanted to augment our storage offering further with tape drives and backup solutions. This is where Tandberg Data came in. Being a Global leader and an established player in the Middle East market, we had no doubts that they were the right fit,” says Govind Haridas, Business Unit Manager – Security and Storage at Aptec Distribution.


To launch this Partnership Aptec and Tandberg Data are conducting focused road shows in Kuwait, Qatar and UAE. The events are aimed at educating and training the channel on Tandberg Data products and technologies.




Aptec has signed an authorised distribution agreement with Tandberg Data, a global provider of data protection solutions, to supply the full range of Tandberg Data storage solutions in the Middle East and North Africa (MENA) region.

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