Avnet will distribute the wide range of Oracle applications, hardware and technology products in all the countries of MENA region that comprise KSA, UAE, Qatar, Kuwait, Oman, Bahrain, Yemen, Iraq, Egypt, Jordan, Palestine, Lebanon, Libya, Tunisia, Algeria, and Morocco.
Hani Barakat, senior director, Oracle Business MENA at Avnet Technology Solutions Middle East, says the appointment of Avnet as a VAD for the MENA belt is the result of Oracle execution on its worldwide channel strategy to transact through VADs across the globe. Avnet is a global VAD operating in MENA region which puts it ahead of any other VAD to take a bigger role in MENA region.”
Avnet is bringing in the most innovative and successfully tested partner programmes to the region. PartneRing, marketing programmes, Accelerated Activation, and Product Plus One are a few examples of the channel initiatives that Avnet is going to introduce to the region. PartneRing is an Avnet sponsored partner eco-system mechanism for partners from different partner communities to work together on joint solutions. Marketing programmes is Avnet communications and initiatives to drive awareness and interest in Oracle products into the reseller community. Accelerated Activation is Avnet combined enablement and demand generation initiative to stimulate partner product adoption. Product Plus One is an Avnet product enablement event designed to promote partner awareness of Oracle products complementary to existing core skills.
Avnet Technology Solutions has added another major brand to its portfolio in the region after it acquired the value added distribution rights for the full range of Oracle software (Technology Stack), and Oracle hardware across the Middle East and North Africa region.