Bruce appointed Channel Sales head

Bob_Bruce Silver Peak1Silver Peak has announced that Bob Bruce has joined the company as Senior Vice President of Channel Sales.

Bruce will be charged with increasing awareness of the company’s partner program and promote new revenue growth opportunities in WAN optimisation and the emerging software-defined WAN (SD-WAN) market.

“Bob joins us at a crucial time in our growth trajectory,” said David Hughes, CEO, Silver Peak. “The increased use of cloud services has made the WAN a focal point for how enterprises connect to the cloud and internal applications.  Bob’s expertise will be instrumental in strengthening our channel program and helping partners realise the unique advantage they have to grow their business through Silver Peak’s differentiated WAN solutions.”

Bruce brings more than 30 years of experience leading sales strategy and channel development for networking companies.

He was most recently Vice President of Channel Sales at Aruba Networks, and prior to that held channel and sales executive positions at Juniper Networks and spent nearly a decade at Cisco.

“Silver Peak’s technology innovation and customer-proven success in wide area networking deployments truly sets it apart from the competition,” Bruce said. “With more resources being injected into Silver Peak’s channel programs, I look forward to expanding the market opportunity for the Silver Peak channel and contributing to the company’s future growth.”

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