Citrix Systems, launched a renewed channel strategy and partner recruitment drive to underpin its business growth in the Middle East and North African region.
The new channel strategy reflects Citrix’s long term commitment to equipping partner organisations across the MENA region with in-depth knowledge and tools to enhance the Citrix customer experience. Technical workshops and sales courses are geared towards education on end-to-end virtualisation strategies, offered free of charge to certified partners and designed to ensure partners are fully representative of Citrix and its products. To incentivise partners in the channel, Citrix offers cash back rewards on revenues from solution sales for companies to re-invest in their own business growth.
Noman Qadir, Regional Channel Manager at Citrix Systems, MENA and Turkey, said, “Companies throughout the Middle East are turning to the benefits of virtualization and cloud computing, and we recognise the need to invest in informed, educated channel partners to support our business growth. By treating our channel community as an extension of our own team, not only do we help Citrix customers but we also demonstrate why it is good for business to partner with us. As we continue to see growth in markets across the region, we are currently on the lookout for resellers in the region to join our programme.”
As part of the new channel strategy, Citrix is launching the Elite partner programme’, which extends Citrix’s channel strategy to reward the loyalty of long term partners. Training for Elite partners matches the depth of technical and sales training provided to Citrix’s internal employees, so that these partners are fully equipped with knowledge of Citrix solutions, to more broadly educate the market on the benefits of cloud and virtualisation strategies.
Over the last 12 months, Citrix has approximately doubled its regional channel network, with plans to further expand further into Turkey, Kuwait and Egypt.
In 1989, Citrix combines virtualization, networking, and cloud computing technologies into a full portfolio of products that enable virtual workstyles for users and virtual datacenters for IT.