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Jabra and Westcon Middle East Group partner-up for MENA, Pakistan and Afghanistan

L to R: Steve Lockie, group MD at Westcon Middle East Group and Hanny Hanna, regional manager Jabra Middle East, Africa and Turkey

Jabra, a provider of innovative hands-free communications solutions, has appointed Westcon Middle East Ltd. as a distributor for the Middle East, Pakistan and North Africa regions.

Under the agreement, Westcon Middle East Ltd. will distribute the entire suite of Jabra UC-optimised headsets through its strong reseller base to address rising enterprise market demand for Unified Communications (UC) solutions that include voice communications and collaboration.

The agreement with WestconGroup is a major milestone in Jabra’s growth strategy to accelerate the business in the region. Westcon and Comstor serve all the segments of the regional enterprise market: large enterprises, the mid-market including call centres, as well as the SMB office and mobility markets.

“This latest regional co-operation builds on the successful partnership between Jabra and Westcon Group worldwide over the past years. It’s a natural continuation to the very deep and fruitful co-operation between the two companies, and we look forward to scaling the relationship into Middle East, Pakistan and North Africa given WestconGroup’s demonstrably strong track record in the region,” said Hanny Hanna, regional manager Jabra Middle East, Africa and Turkey. “Jabra offerings for UC voice solutions complete Westcon Group’s portfolio of convergence products by leading technology vendors including Avaya and Cisco. We will work in close co-operation to leverage synergies, to strengthen brand recognition through joint marketing activities and to meet market needs.”

“Jabra products are a natural extension to the group’s range of solutions and services for the high-growth markets of MENA region” said Steve Lockie, group managing director, Westcon Middle East Group. “In the increasingly fast-paced virtual world we operate in, there is no limit to the hosts of networks connecting us to our customers, partners, peers, colleagues etc. Jabra wireless headsets are the vital business tools that simplify connectivity and deliver productivity benefits to the end-users. From an organizational perspective, Jabra products ensure rapid return on the customers’ UC investment.”

Westcon Group was awarded as the EMEA Distributor of the Year by Jabra in the partner conference in Rome February 2012.

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