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Lenovo targets Kuwait?s IT market

The Idea products target consumers and professionals who are looking to maximise entertainment and computing performance to get the job done at work and keep them connected and enjoying their computing experience as well.


Although Kuwait was hit hard by the effects of the regional economic slowdown, its IT report for Q1 2010 Business Monitor International expects local IT spending to reach around US$761million in 2010.


The Kuwaiti computer hardware market is expected to reach a value of $319million. According to BMI Kuwait has a number of enduring strengths, including its relatively small but tech-literate and wealthy population which makes it an important regional testing ground for new products.


“Kuwait is the third largest IT market in the region after Saudi Arabia and the UAE. The market offers good opportunities for companies that are looking into investing or expanding their business.” said Ali Al-Amine, acting GM, Lenovo Middle East, Egypt and Pakistan. “Kuwait is set to be one of the fastest growing countries in the region thanks to government’s initiatives to drive IT developments and companies from various sectors investing heavily in IT infrastructure and services.”


Al-Amine added: “We believe Kuwait to be a vital a market for us to target where there is a good demand for innovative and efficient technology. Users nowadays are looking for thinner and lighter PC to fit their mobile lifestyles and still provide a full feature computing experience. The new Idea products meet such demands as they are designed to provide customers with cool, fun to use and highly reliable technology with the latest capabilities at a surprisingly affordable value”


Commenting on the launch event Zakaria Elhaj Eid, IT & Digitals products development manager at Ali Alghanim & Sons said: “The launch was a great success and it helped us to establish a direct dialogue with our key customers and target audience. Lenovo offered a live demonstration to the new range of Idea products which helped our customers realise its capabilities and the kind of experience it offers. Lenovo has always been very supportive and keen to provide us with training and resources to help us expand the business and meet our clients’ demands.”


The new range of “Idea” products launched in Kuwait includes a big variety of notebooks such as the U350, Y550 and G550, netbooks such as the S10-2, S12 and All-in-Ones such as the A600 and C300.


Lenovo has launched its latest range of ?Idea? products in collaboration with its Kuwaiti partner Ali Alghanim & Sons General Trading, a move the vendor says paves the way for its future plans for the IT market in that country.

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