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Lexmark does a two-day channel training program in Bahrain

Lexmark, a leading provider of printing solutions and services, conducted its two-day channel training program in Bahrain, which involves working with resellers and retailers in key markets across the region, helping them to successfully sell and integrate Lexmark printing solutions.

A total of 30 resellers and retail channel representatives from Bahrain participated while several resellers and retailers from Qatar and Saudi Arabia also attended. The training program session is the third in the series of COMTECH training sessions. Similar sessions were held recently in the UAE and the Sultanate of Oman.

“The Third COMTECH training was a big success with 85 per cent and 89 per cent respectively of the participants surveyed during the first and second days saying that the training met their expectations,” said  Mohammed Ali Addarrat, General Manager Lexmark International Middle East “The training was held to improve the knowledge and awareness of the Lexmark product and solutions portfolio amongst our existing partners, as well as introducing our portfolio to potential new partners in the region.”

Addarrat said the first day was made up of exhaustive product sales training, an overview about Lexmark as an organization, as well as detailed sales training where some key-selling arguments and advantages of Lexmark were explained to users of the product.

He added the sessions were split where the entire Lexmark inkjet product range, as well as laser printers and multi-function devices for consumers, SMB, and Enterprise customers were discussed. 

A session on customer services support, as well as the Channel Value Program portal where all registered partners can receive all information about Lexmark products, competitive charts and all other sales tools was provided, on top of that they can have access to the online training module which is an online course that consists of nine courses; the portal can be accessed at

A prize distribution was held towards the end of the programme for those who answered a quiz correctly. 

The second day was a technical training session for sales engineers, where topics covered ranged from the installation and setup of the devices, consumables information, Customer Hotline information, and other service processes and offerings were provided.

 A freehand session was also conducted where engineers were trained by letting them disassemble and assemble a printer.

The new Lexmark initiative is designed to support the channel partner community and reseller network and will further strengthen Lexmark’s ability to provide cost-effective printing solutions to market

Similar sessions were held recently in the UAE and the Sultanate of Oman

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