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Microsoft appoints new Xbox 360 distributor

Under the agreement, Al-Futtaim Electronics will make the Xbox 360 gaming devices and accessories available to consumers across the GCC through an increased range of retail stores in the region.


The appointment of the region’s electronics distributor, retailer and customer care provider is also in line with the Microsoft’s growth and expansion of its retail reach across the region.


As regional sales of Xbox 360 continue to soar, the Al-Futtaim group company plans to capitalise on the growing console video gaming industry in the Middle East by delivering a range of exciting products to avid gamers. Coupled with the much anticipated arrival of “Kinect” and a line-up of new games, Al-Futtaim Electronics and Microsoft hope to create a new category of gaming and entertainment experiences that are more inclusive and relevant to a broader audience.


“The region has seen incredible growth in gaming and Microsoft Xbox 360 has captured a large share of it," says Vishesh Bhatia, group director Electronics, Engineering and Technologies at Al-Futtaim. "Through this partnership, we remain committed to offering wider coverage and stronger presence in emerging Gulf countries and working with Microsoft in bringing its market leading products and accessories range to gaming enthusiasts throughout the region."


Armagan Demir, head of Microsoft Entertainment and Devices Division Gulf adds that Xbox 360 continues to pull ahead of the competition when it comes to delivering on a complete home entertainment experience. "By working in conjunction with Al-Futtaim Electronics, we will be in a unique position to deliver the best connected entertainment experience to consumers across the Gulf,” he says. “This also ensures that our products are readily available and accessible to consumers across the region. We are very pleased to have Al-Futtaim on board and look forward to a long and successful partnership with them.”


Microsoft Gulf has appointed Al-Futtaim Electronics as the additional new distributor of Xbox 360 hardware across the Gulf region excluding Saudi Arabia.

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