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UAE partner conference highlights new programme

The conference, hosted by Middle East distributors Aptec & Track, and power and cooling services provider, APC by Schneider Electric is seeking to educate and train partners on the new APC channel

 “Partner programs always help build common short term and long terms objectives. The new APC partner program will catch focus of the channel community. We feel that channels that are currently competing with APC will find this program exciting as well” said Sabbahuddin Khan, Business Unit Manager – Aptec  programme and solutions.


The newly enhanced programmes have four levels; Registered, Select, Premier and Elite and is said  to offer clear and differentiated paths allowing partners to leverage pricing and promotional benefits, gaining full access to APC’s network of qualified and dedicated solution engineers, and ongoing support and visibility to market trends and opportunities.


“We believe that APC CPP has all the ingredients Channel is looking for; Differentiation, Specialisation, Loyalty, Knowledge transfers and Profitability for Partner,” said Shailendra Sainani, GM Track Distribution ME.



Details of APC ?s new programme, which sets out to align key industry trends with business opportunities for the channel, are being discussed at a one day channel partner programme conference being held at the Grand Hyatt Hotel, Dubai today (April 7).

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