UAE, Saudi Arabia users among most active on social media

Social media is increasingly becoming embeded in every individual’s life. From a professional perspective, social media platforms are the chosen medium to which customers create their own content, hunt for new products and services, and share their opinions on certain topics.

Customer service may look very different in 2020

Twenty-five percent of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017, according to Gartner. 


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